I was commisioned by La Mínima, a spanish contemporary art magazine, to create both physical and digital artwork around the concept of “yawn”. So I turned the yawn into a scream full of rage and omega-3 fatty acids, a scream to shake off the dust from classic cultural institutions. Today’s museums may have ditched gilded frames and marble floors for untreated beechwood and titanium-cladded walls, but the decision-making process for what goes on exhibition -and what doesn’t- has barely changed over the past two centuries. How boring! And annoying, too.

In words of Ale Rojas, art curator: “In Ave Felix’s work lies an intentional proposal to convey artistic practice according to the role we reserve for arts and culture in a post-pandemic world, as a way of entertainment, or dealing with an elusive life. When faced with disaster, society seeks amusememt, distraction, busy idleness and certainty, as long as it isn’t too grim, too demanding, or requires an additional thinking effort. […] This new avoidant cultural aspect is responsive to a blasé attitude, as if our pain threshold had been reached, as tough there was a dystopian overflow. […] The truth is we aren’t searching for self-identity anymore, but for an avatar, within a cartoonised, pre-designed world, built upon avoidance mechanisms.”

By the way, Edvard Munch was partial to seafood and bad jokes, so I’m sure he would have appreciated my creepy Instagram filter (found at the QR code below).